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Breaking the QR code with iKE ALLEN

 

Are you taking advantage of the “new craze” that was created back in 1994 by Toyota subsidiary Denso Wave?

It’s the quickest way to take someone from a business card, book, magazine, ad on your car and more to your actual website.

A QR code is a rectangular barcode you can put on virtually any physical product. You can easily embed information into a QR code to effortlessly transport people to your Facebook, Google+, Twitter page or any other any other site on the web.

 

 

Smart Phone technology allows people with a QR reader application to snap a picture of your QR code and be immediately taken to the site you’ve embedded in the code.

If you’re thinking this may be a fad or a niche market, consider this.
The Pew Internet Project found that one third of American adults – 35% – own smartphones.
Some 87% of smartphone owners access the internet or email on their handheld, including two-thirds (68%) who do so on a typical day. When asked what device they normally use to access the internet, 25% of smartphone owners say that they mostly go online using their phone, rather than with a computer.

I saw a building the other day with a huge QR code painted on the side of it. Open any current magazine and flip through the pages and yuou’ll find QR codes on several pages. As you can see, if you aren’t taking advantage of the amazing QR code technology, you’re missing out!

If you would like to create your own QR code, here is how to do it:
1. Start your QR code by clicking on this link: http://createqrcode.appspot.com/
2. Type in your webpage that you want to send customers and contacts to.
3. Your link will be instantly created as a black and white image like the one above.
4. Right click your QR code and save it to your computer.

You can now add this image on all your marketing materials like business cards, brochures and more. Have fun with your new code and I’ll keep my smartphone ready for a visit to your site.

-iKE ALLEN

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